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A lot of these purchases take place at the check-out. 16% of these unplanned purchases are driven by in-store promotions.
One in six brand purchases are made when a display with that brand is present in the store. 56% of the customers remember seeing in-store displays.
A perfect shelf is created by making it easy for customers to find your product. The brand and strategy should also be visible. In-store marketing does just that.